Marketing Operations Manager

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Position Description:

NTT DATA Business Solutions is looking for a Marketing Operations Manager to join our marketing team. You will manage the day-to-day administration of the marketing department’s technology stack including HubSpot, DemandBase, ZoomInfo, and On24. You will report to the Senior Director, Brand & Marketing Operations, and work in a fast-paced environment managing multiple projects at once.

Responsibilities:

1. Manage marketing technology systems and integrations required to execute the marketing strategy, with continuous assessment and optimization of processes and workflows for efficiency and effectiveness.  
2. Data optimization and governance management including the ability to maintain consistent data quality, taxonomy, and hierarchies; audit, cleanse and enrich data; minimize duplicate data; apply governance policies for how data is curated including opt-in/unsubscribe preferences and regulations; standardize data, manage the import/export of contacts, acquire data, model data, and help establish and manage integration/mapping between marketing technology systems.
3. Engineer how to capture, manage, and leverage insights from our marketing technology systems and design meaningful reporting by selecting and organizing metrics to deliver deep visibility and insight into marketing performance and business value.
4. Work with campaign managers to support demand creation programs, leveraging marketing technology systems to create and sequence program components in an integrated multi-channel environment using lead scoring and advanced automation techniques.

Additional Responsibilities:

5. Interpret and apply performance data to continually optimize multi-touch and multi-channel programs on a regular cadence. Perform strategic planning and presentations in order to share program strategy, plans, and performance dashboards with leadership.
6. Ensure marketing data is being properly collected and connected with other systems.
7. Create lead scoring and trigger-based nurture design using marketing automation and sales engagement platform tools.
8. Manage data cleansing and research new ways to enrich data.
9. Ensure business meets best practices for marketing and data privacy rules.
10. Produce reports to help derive valuable insights and analysis for stakeholders in the business.
11. Manage analytics, reporting, and team dashboards to measure the effectiveness of our marketing channels.
12. Use Demand Waterfall reporting and help establish goals and define success metrics, including conversion rates and cost-per-lead metrics by lead source; as well as the ability to standardize data sources and provide historical views of data, tactical and program metrics on a regular basis.
13. Perform ad-hoc duties related to managing technology vendors, maintaining data, and campaign reporting.

Requirements

1. Bachelor’s degree in Business, Marketing, or related field of study
2. 6+ years professional experience working with marketing automation and sales engagement solutions
3. Technical and analytical aptitude – must be accurate, systematic, and methodical
4. Strong interpersonal, verbal and communication skills
5. Strong work ethic, team-oriented attitude
6. Focused on helping drive demand
7. Ability to teach and train others
8. Excellent organizational, prioritization, and time management skills
9. Ability to work in a goal-oriented environment under pressure
10. Strong proficiency in English, including grammar and tone
11. Desire to work in tech industry with a growing company

Preferred:

1. HubSpot Certification
2. Knowledge of Customer Relationship Management (CRM) systems, preferably SAP Cloud for Customer
3. Experience across various marketing platforms, including DemandBase, On24, ZoomInfo, WordPress, LinkedIn Sales Navigator, SAP Analytics Cloud

Thank you for your interest in NTT DATA Business Solutions! We are thrilled to offer an exceptional compensation package that includes competitive salaries, comprehensive health and dental benefits, Flexible Paid Time Off, 10 paid holidays, a 401k plan, and remote work opportunities, among many other fantastic benefits. 

We take great pride in our firm's high-growth trajectory and are always on the lookout for top talent to join our team.  We encourage you to consider becoming a part of our dynamic and innovative organization. Thank you for your interest, and we look forward to hearing from you soon!

Please note that employment with NTT DATA Business Solutions is subject to the successful completion of a satisfactory background check, and we participate in E-Verify. We kindly ask that all applications be submitted directly and not through third-party agencies.

The annual base compensation range for this role will be $50,400 - $147,800.  The exact compensation at which this job is filled will be determined by a number of factors including but not limited to organizational needs and the qualified candidate’s skill set, certifications, and experience.

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